Formula E has signed a title sponsorship worth more than $100 million with Swiss technology company ABB

FILE - A Saturday, Dec. 2, 2017 file photo of Britain's Sam Bird from DS Virgin Racing competing during the Formula E Hong Kong ePrix auto race in Hong Kong. Formula E has signed a title sponsorship worth more than $100 million with Swiss technology company ABB. The seven-year contract through 2025 for the electric-powered motorsport series was announced on Tuesday, Jan. 9, 2017, in London. (AP Photo/Kin Cheung, File)

- Associated Press
Friday, January 12th 2018, 17:30 pm EDT

LONDON (AP) — Formula E signed a title sponsorship worth more than $100 million with Swiss technology company ABB on Tuesday.

The seven-year contract through 2025 for the electric-powered motorsport series was announced in London.

The ABB sponsorship "is a strong sign and proof of the attractiveness of this championship, which is still in its infancy," Jean Todt, president of motorsport governing body FIA, said.

The four-year-old electric series is trying to grab attention in a sport dominated by the long-standing petrol-based Formula One championship.

Although the cars are quieter compared to the ear-splitting, fuel-guzzling engines in F1, Formula E touts its environmentally friendly qualities and accessibility to fans.

Fans can walk to watch Formula E street races in Berlin, Buenos Aires, Hong Kong, Mexico City, Paris, and New York.

___

Copyright 2018 The Associated Press. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.


Log In or Register now to earn tokens for enjoying articles!
DAILY BONUS GAMES
$5K  Bonus Games 
  • 1 Search
  • 2 Enjoy
    Content
  • 3 Enjoy
    Content
  • 4 Enjoy
    Content
  • 5 Enjoy
    Content
x
Make sure you're logged in, complete each step and you'll unlock your shot at a fortune!
  • Search Now!1

    Step 1: Search the web to get info you need and go for a PCH SUPERPRIZE!

  • See what's new!2 3 4 5

    Steps 2-5: Get the news, entertainment, horoscopes, lottery results & more! CLAIM TOKENS!

  • Go for $5,000.00 instantly!

    Completing steps 1-5 automatically unlocks your shot at the BIG $5,000.00 INSTANT WIN BONUS GAMES.