Shaq Turned Down Wheaties Box Twice - Here's Why
Published on January 17, 2018
Former NBA star Shaquille O'Neal tells us why he didn't sign a deal with Wheaties, even though they asked him twice, and how he chooses his endorsements. SHAQ: People look at them as endorsements. I’m very picky. If I’m not in tuned to the product, if I don’t like the product, I won’t do it. I always tell the story about after I won my first championship, Wheaties wanted me to be on the cover. Gold Bond, everybody needs lotion, right?