Nike And LeBron James To Launch Liverpool Range
Provided By - Video Elephant on November 24, 2021
LeBron James is branching out into soccer, according to the chairman of Liverpool FC, Tom Werner.
Werner has confirmed that Nike will launch a new Liverpool range in association with LeBron James soon.
Liverpool, Nike and the basketball icon are hoping the new range will rival Nike’s Air Jordan line.
The new range will include seven or eight new products for fans of the Premier League side to purchase.
"I don’t know specifics yet, but they’re going to create seven or eight products that rival the connection that Michael Jordan has with Nike," Tom Werner, Liverpool FC Chairman.
Air Jordan is one of Nike’s most recognizable ranges, with PSG using Jordan for their kits since 2018.
James became a part of Liverpool’s ownership group, the Fenway Sports Group, earlier this year.
The NBA star has had a 2% stake in the club since 2011 but is now classed as a partner of the ownership group.