Jay-Z Teams Up With Moet Hennessy
Provided By - Video Elephant on February 22, 2021
Shawn "Jay-Z" Carter and Moet Hennessy announced a deal on Monday.The French company will acquire a 50% stake in the music entrepreneur's champagne brand, Armand de Brignac, also known as Ace of Spades. Back in 2006, Carter gave the Moet Hennessy brand a boost when he featured one of their bottles in a music video after a public fallout with rival brand Cristal, which Carter accused of being racist. Later, in 2014, the rapper bought Ace of Spades. After Monday's deal was announced, Carter said the new partnership will help his brand grow and flourish, noting Moet Hennessy's track record of developing luxury brands.Additional reporting by Dee-Ann Durbin of The Associated Press.