Europe Now Watches More TV Than America Says New Report
Provided By - Video Elephant on April 14, 2021
According to a presentation made by Glance at MipTV, Europe and South America now watch more TV than North America.
Average global daily TV consumption sat at two hours and 54 minutes in 2020. This is a six-minute increase on the 2019 average.
Europe had the largest increase, with an average of 15 minutes per day, while North America had a decline of eight minutes in daily consumption in 2020.
The U.S. had a 10% spike in TV consumption in April 2020, this coinciding with the enforcement of social distancing measures.
The Netflix drama ‘The Queen’s Gambit’ played a key role in Europe’s increased TV consumption.
It was the most-viewed Netflix show in the UK, Spain, Germany and Italy in Q4.
‘The Crown’, ‘How To Get Away With Murder’ and ‘Emily In Paris’ were also some of the most-viewed shows in Europe.