Balenciaga Is Revealing Its New Collection In A Video Game

Luxury fashion brand Balenciaga is set to reveal its autumn/winter 2021 collection in an original video game. The video game is called ‘Afterworld: The Age of Tomorrow’. It will be playable in web browsers and will launch on December 6. The coronavirus pandemic has forced many luxury fashion brands to change how they showcase new collections. In September, Burberry revealed its latest collection using Twitch. Gucci used singer Harry Styles to help them showcase their new collection in a seven-episode mini-series. In April, 100 Thieves made its streetwear collection available in the game ‘Animal Crossing: New Horizons’. Balenciaga launched its summer 2021 collection on YouTube