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Netflix is Ramping up its Ad Business ー But Not in the Way You Think

Provided By - Video Elephant on March 21, 2019
Netflix is adding ads ー but not in the way most people would expect. The company has been ramping up its efforts for “marketing partnerships” over the last year, which could include product integrations in its shows, several sources noted. While viewers will not see commercial breaks, what they may see are more Netflix-owned characters used in other companies' commercials or other brand promotions and more product placements during Netflix shows.

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