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OTT Turns Niche Viewing Into Mainstream Opportunity

Provided By - Video Elephant on May 16, 2018
More companies are offering TV streaming options, known as over-the-top (OTT), as viewership and ad dollars shift away from traditional cable TV. "There are just different audiences who want to interact with video and entertainment in different ways," said Richard Au, U.S. director of Amazon's over-the-top TV service.

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