Hyperice Finds the End Zone, Establishes Historic Partnership With NFL

Hyperice has an All-Star caliber lineup of investors that includes reigning Super Bowl MVP Patrick Mahomes, and has strategic partnerships with the NBA, Major League Baseball, the UFC and the PGA Tour. But now, the startup has found the end zone, announcing that it has become the first-ever official recovery technology partner of the NFL. Hyperice says the agreement will help it reach a $1 billion valuation by next year. Jim Huether, CEO of Hyperice, discusses the products and technologies the company will be providing to players.